About Us

JB Lures has a 30 plus year history of manufacturing premium quality fishing tackle geared specifically towards the Midwest Angler. Owned by Tom and Sandy Langhoff for many years, JB Lures was purchased by Dan and Brenda DeJaeghere in January of 2019. In 2020, the company was moved from Winthrop MN to Bemidji MN where Dan and Brenda also own and operate Mission Tackle. The two companies product line compliment each other very well. Mission is primarily jigs, spinnerbaits and terminal tackle; whereas JB Lures is very strong in the spinner rig, panfish, and ice tackle markets.


Quality and innovation have been and continue to be trademarks for JB Lures. From the original and often copied unique Gem-N-Eye jig, to custom blades for our spinner rigs such as the Ventilator and
Vibra Flash Baldes, JB Lures are uniquely designed to consistently catch fish.


Continuing the tradition of innovation with items such as the Fish House Float, Montana and Back T Back Spinner Rigs, JB Lures continues to provide anglers with cutting edge products.


We want to thank our many loyal customers for placing there trust in our quality products, and welcome new anglers to try JB Lures and experience the difference today

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