Premium
Fishing Tackle
Premium
Fishing Tackle
Fishing Tackle
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JB Lures
Black Friday Sale!
Get ready for ice season! Save 20% storewide through Monday, December 2nd. Discount automatically applies at checkout.
Brand New
Twitch Blade
Meet the new Twitch Blade! This horizontal jigging lure is designed to mimic real prey, with balanced movement and lifelike hologram colors that fish can’t resist.
Twitch Blade Overview
We Brought It Back
Jig Eye
IT'S BACK! After getting multiple requests from anglers, we have decided to answer! Introducing the new and improved Jig Eye. Featuring our Gem N Eye body, the Jig Eye is the same lure, but with a treble hook instead of a single hook.
New Size & Colors
Tungsten Tung Bug
Designed for aggressive strikes; the Tung Bug is a true one of a kind. It features a realistic body with hologram eyes. Made of tungsten, it offers a faster sink rate and better sensitivity than similar blade baits made of other materials.
New Product
Gem-N-Eye Hologram
The Gem N Eye Hologram series features a reflective Hologram Flash Foil finish on the front, and glow paint on the back, for ultimate flash and realism.
Up To 50% Off
Closeout Tackle!
Stock up on some of the best ice tackle around—Ghost Spoons, Ants, and more at a fraction of the price!
Shop the deals now while supplies last!
Mission Tackle
Just Launched: Grabber Jig
This is a unique concept in Jig Heads with three individual hooks to maximize hookups. This also allows the use of more than one bait on the jig, as feeding gamefish are trying to consume multiple baitfish at once.
Tungsten Feather Jig
Brand New For 2024!
This feather jig is the ultimate Panfish jig! Made of True Tungsten, the Dub'l D sinks faster to get into that fish strike zone more quickly.
Mission Tackle
Lake Trout Tubes & Bucktail Jig
The Lake Trout Bucktail Jig offers Lake Trout anglers a one/two punch along with the proven Lake Trout Tube series.
JB Lures
Lighted Fire Float
The JB Fire Float is a premium balsa wood weighted float that has a fiber optic stem and a transparent bulb at the top. The float features a line slot to allow an angler to easily change the float without cutting the line. Great for anglers working the night shift!
Our Mission At JB Lures
Quality and innovation have been and continue to be trademarks for JB Lures. From the original and often copied unique Gem-N-Eye jig, to custom blades for our spinner rigs such as the Ventilator and Vibra Flash Baldes, JB Lures are uniquely designed to consistently catch fish.
Check Out New Blogs!
Our team is here to help you catch fish and keep you up to date on the latest trends in the industry.
NEW!
Shop Mission Tackle
Looking for the world's best Classic and Specialty Jigs? Mission Tackle has them all and more!
Now shop Mission and JB Lures all in one place!